As the market is making a big transformation from traditional to digital marketing, being acquainted with the basic aspects of the world of Digitization becomes all the more important. In simple word, we can say digital marketing refers to the medium of advertising which is delivered through online channels such as search engines, websites, social media, email and mobile apps. It’s not only the term but is a wide range of marketing activity which is spread in huge.The power of online advertising grants geophysical boundary to disappear making all consumers and businesses on earth potential enough customers and suppliers. It is known for its power to allow business to communicate and form a transaction anywhere and anytime. Some of the online platforms are E-commerce website development, online banking, payment systems, and content management. From another side, the e-commerce industry is booming the career today and more in future. With a rapid growth and transformation of the economic sector to e-marketing, it is expected to have a very high significant growth in this career too. The growth of the digital world trends is making a very substantial impact on marketing and advertisement and all this is because of the rapid growth of the economy in the country.
The following are the channels that are playing an active role in the development of industry in India are:
Mobile Marketing : The most important backbone is said to social media which is playing a supporting role to marketing, Over the years it has been looked that 92% of user are from the mobile devices as now mobile carries whole world with itself and starting from advertising shopping to payment. Adoption for the mobile device is getting higher day by day. SMS marketing is one of the perfect and old mass market media channels across many demographics before the merging of mobile internet and mobile devices.
Email Marketing:For a long time has become an essential tool for business from the introduction of the Internet in the world. It is a direct marketing that uses electronic mail as a means of communicating commercial or fund raising messages to an audience at mass.
Search and SEO marketing: As much as changes are existing in the search engines, marketers are also trying to shift their ways of targeting audience so as to connect up with the current evolution in Digital Marketing agency in India. It is a Channels through which online trading takes place, activities under digitization industry in India are not limited to social media, email, content, search engine, etc.
Marketing Automation: It is an essential platform that ties all of your digital marketing together. Without it, campaigns will look like an incomplete puzzle with missing piece. Most importantly, it calculates the results and ROI of your digital campaigns, helping you to gain revenue faster.