In marketing salons, the neglected group is often the people with thinning hair. This is a big client base but salons do not see it!
Read more to get more info on ways of marketing to clients with thinning hair.
Many men and women, about millions, who suffer from hair loss. So here are your prospect clients! Maybe most of them if not all but it is a fact that they are the neglected ones when hair salons do marketing.
People feel that hair loss and being bald is socially unacceptable that it why they feel ashamed to discuss it.
This is where a salon can come in! These are some tips to consider in marketing your salon for clients with thinning hair.
The moment a client sits down in your chair, salon marketing begins. It is best to start a communication with your client. Ask your client about what they love and what they hate about their hair.
What they like or dislike about their hair is a good topic to start with your clients. Here, there is a great possibility that they will open up about hair loss or hair thinning. Now, that is a chance for you to come in. Try discussing products and styles or haircuts for thinner hair. Your clients agree with your suggestions to help them feel more confident with how they look. You can provide your clients with a special treatment package for thinning hair.
Offer a treatment available and done in the salon and also a pack of products for home use. Explain how the products work and how to use them and also what to expect. If your clients will see how you are trying to help them, they will invite others with hair loss issues to visit your salon.
New clients come to your salon because of feedback from your present clients. Try getting the consent of satisfied clients to talk about your services and products. Put before and after pictures and interviews in your website, social media page and brochures.
Check out the materials for your marketing and consider the models’ age. Use images, posters and materials that cater to every age group.
Your brochures should contain your package for hair loss treatment. Models 45 years or older will be more appropriate. If you consider using young models only, this might alienate your older clientele.
Link up with other businesses catering to hair loss. Great partnership options can be given by specialists, doctors and surgeons. Get their expert advice on hair thinning or baldness. As them if they are willing to be your references. A good partnership with them will be good for your business.
Address the issue about thinning hair and make your business grow. Consider these tips for salon marketing to boost your business.