What Makes Content Marketing Necessary in SEO Efforts
Content forms the core of any marketing effort, but today, the word “content marketing” is being used along with SEO. Google has already accelerated its efforts to offer better search results by continually enhancing its algorithms. The wave of changes have sent the SEO community scrambling to make the needed adjustments to maintain their rankings and some are still trying to figure out exactly what Google needs.
The Game is Different Now.
In its infancy period, online marketing meant setting up a website, making a couple pages of so-so articles, and selling something. The use of spun content and link farms was sufficient to gain top rankings in the search engines. SEO professionals will game the system by employing simple linking strategies and keyword stuffing; those tactics worked for a while, but the game has changed now.
Meaning of Content Marketing? .
Content comes in form of a text, video and audio. Content and search engine optimization use text as the main element. Search engines are unable to interpret audio or video output, leaving text as the material of choice. With this new age of search, Google still ranks sites based on backlinks, although there are several other metrics that should be considered.
Social Metrics: Although the algorithm application is extremely secretive, it is widely understood that social networking plays a very important function in the rank system. The most popular social media platforms are Twitter and Facebook. Virtually all sites now have icons in which a visitor could subscribe to some twitter feed, or in the case of Facebook, they can simply click on the like button.
Bounce Rate: Content plays a crucial role in regards to bounce rates. A bounce rate refers to a measure of the length of time a visitor stays on a website. The longer a visitor stays on a site, the lower the bounce rate. Google’s interpretation is that the greater the content, the longer the reader stays – this increases the worth of the site.
Just with those two easy metrics, you can see how content marketing is getting more and more important for SEO. Visitors, potential customers, and current customers need more valuable content, and this is what content marketing is all about. The period of sub-par, crappy material is pretty much behind us today. The attention of SEO specialists is on creating top quality content for the clients as well as for marketing purposes.
Great content brings more attention, it keeps people engaged and it could also get those enviable backlinks for rankings. And as much as backlinks, chances are that quality content will yield backlinks from quality websites, and this is another advantage of content marketing.
Every new idea, invention, or technology undergoes this development of manipulation, and online marketing is not any different. The meaning of content marketing has changed because people as well as Google need it. Some people will still attempt to play the system using old methods, but for all those people who wish to get ahead of the SEO game – they need to use content marketing.