Useful Tips To Make A Catchy Slogan For Your Business.
A catchy slogan doesn’t pop up in someone’s mind the moment you find the need to have one. The process of creating a catchy slogan is quite a process. The process can take weeks or even months. Don’t worry, we’ll outline how to make a good slogan and the various factors that make a slogan bad or good. These tips are seven in number.
You should make sure that you start by highlighting your USP. The first step involves answering the following questions.
Know your position and also your operations. How unique are your operations from your counter parts. The main aim of these steps is to make sure that you find out your unique selling points.
Also research on your target market. Next on your list is research. know who has interest in your product for you to be able to engage more with them. You can learn all these info from the established websites and also from social media. In Facebook, you can see the locations, ages, and other general information of the people who engage with your profile.
Also after learning about your target market, make sure you carry out bran storming sessions with your team. In this stage, a slogan should now be formulated. Involve your team at all times and make sure you get their views. One should not hesitate to throw idea to the table during this step. Allow every member to participate where one can even bounce back an improved version of another member’s idea.
Always keep it short and memorable. Slogan should be able to connect the public with your brand. For this reason make it easy to understand and memorable to the public at all times. Choose simple words that are easy to understand. Also make sure that are always honest with your slogan at all times. This means that if you promise something you have to see it through at all times.
A good business slogan should also be timeless. This means that they should be able to last for long durations of time. Verizon’s “can you hear me now?” Isn’t a good example, though? A catchy slogan should be able to last even for decades.
You can also ask your audience. The audience is very important and thus you should make sure that you involve them at all times. After all, they’re the ones who can tell if a slogan works or not, and they’re the ones who should like it. The public will give a good opinion about what they think about the slogan. Get your best ideas and have a poll on social media, for example, to see which one the audience likes best. You may also ask the audience what they think about a particular slogan.