What You Need To Know When Choosing an Ecommerce Marketing Platform
The popularity of eCommerce has increased in the past years. Online sales are expected to rise in the future. Having an eCommerce site is vital if you are selling products and services. This is in order to capitalize on online sales growth. You have the option of hiring a web developer to help you start your business. However, the costs can interfere with your growth. By looking for an eCommerce marketing platform that is developed will end up saving you money and time. The challenge is that there are a lot of options available. This makes it hard to choose the right one. Below are a few things to consider when selecting an eCommerce marketing platform.
The first thing to do is consider pricing and payment. You need to know in advance what you will be expected to pay. All platforms charge a monthly fee. The cost will depend on the platform you select. You can choose a self-hosted or hosted platform. Also, consider the processing fees that will be charged on the platform. Make sure you dont compromise on certain things to get a low price.
You need to compare the pros and cons of several platforms to come up with a budget. You need to put into consideration what the customers are paying. There are certain platforms that dont offer payment by use of third party vendors such as PayPal. This can cause inconvenience to your customers. You should first decide on the forms of payment you need to accept and consider this when comparing different eCommerce platforms.
It is important you consider the integration and plugins. These platforms have tools that you can incorporate in your business. Your business will be the determining factor in the type of plugin that are ideal for you. There are popular plugins like apps that help in shipping products, email marketing tools and accounting plugins. Choose an eCommerce platform that is friendly. This way your business will be ranked highly in search results.
Choose an eCommerce platform that has mobile friendliness. Most searches are done on mobile devices. Customer service is vital for any business. Server downtime, software outages can prevent your customers from getting access to your business.When your servers crash it can affect your revenue and brand image.Knowing that you have a person to call to get things running will be comforting.
Have a look at every platforms customer service. They need to be there 24/7 Also, security is important when selecting an eCommerce platform. There is no person who wants to give out their credit card information to an untrustworthy website. You need to go for a platform that provides support for HTTPS/SSL. This is for a secure and safe checkout for your clients.This is for a safe and secure checkout. You need to be sure that the platform is compliant to Payment Card Industry (PCI).