Video Marketing- It’s Influence on Digital Marketing

In simple language, the definition of video marketing is using video to promote or market your product, brand or service. This is beneficial for SEO as it can increase click through rates and search engine ranking. Youtube is second largest search engine after google. To reach your target audience youtube is the best platform, you have to just upload properly tagged videos on youtube and it will work wonders for your SEO.

Impact on current business:

According to recent statistical reports, 63% of businesses and organizations have started using video marketing. Out of those 82% of businesses feel this marketing method is an important part of their strategy. It is progressing rapidly and will reach new heights sooner than we think.


Easily accessible – There are various platforms for marketing. With mobile phones, consumer can access videos anytime and anywhere which is not possible with traditional marketing like paper marketing. Marketer can reach audience wherever they are in less cost.

Boosts Conversions and Sales – Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales and can make you some serious money. Recent Studies show that 74% of users who have watched an explaining video about a product usually bought it.

Shows Great ROI – Video production is not easy or cheap task thus online editing tools are constantly upgrading and improving to make it more affordable. 83% businesses show that videos provide good return of investment. Better content is more necessary than good quality video.

They are emotional – The human connection through video is more influential than reading facts in text. They allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept.

Can build trust – YouTubers have become the most powerful social media figure to promote your brand. Some consumers have second thoughts about buying products on internet because of fraud and cheating but effective video marketing can present products in more conversational form. Most of the consumers feel more confident about purchasing online after watching related clip.

Appeals to Mobile Users – Smartphones and videos go hand in hand. Most of the consumers watch them on mobile. Youtube reports shows that mobile video consumption rises 100% every year. Since smartphone users are increasing everyday and people like to watch videos on the go, audience keeps getting bigger and bigger.

Can explain better – After launching new product or service, create a video to show how it works, it will give more impact on users understanding about the new product than texts or facts. Thus, videos of products or services on homepage of website work wonders to increase business.

Influence :

As Video Marketing has become big part of digital marketing, digital marketer should know everything about it. Audience for marketing is increasing everyday and every minute. Thus handling such amount of audience can be tricky, so proper and effective digital marketing strategy is much needed.

Why Should You Use Video Ads in Your Marketing Strategy

Creating a company website for your company’s promotion is the key to digital marketing. It is the first step that will help you go global with the company mission and vision in clear accounts. The second step would be processing dynamic online marketing service strategies through image, text, video and other interactive media advertisements.

Among all these forms of online advertisements, video marketing has been proven to fetch most of the viewer’s attention with their innovative ideas and presentation. From startups to the multinationals, every company is using the platform of video ads to hike their online promotion.

Compact Presentation: The first advantage of creating innovative video ads is that you can sum up the whole idea in the most compact way. Image ads fall short of space to present an over all idea where as text ads are boring sometimes for a specific section of viewers. Video ads are not only catchy, but also easy to make a strong impact on the viewer’s mind.

Viewer’s Preference for Video Ads: Today, all the strategies that a digital marketing service provides are tried with a lot of experiments and the most consistent result as far is the preference for video ads from the viewer’s perspective. The friendly approach of video ads added with the reliable content makes it easier for the marketers to interact with most of their old and new clients.

Huge SEO Benefits: Just like the viewers, the search engines love crisp and innovative video ads as they have huge SEO benefits, compared to the other forms of advertisements. These ads are most likable to be clicked than the image or text ads. When a target audience searches for relevant information, the video ads are most likely to increase the view rate.

Video Ads are Easily Sharable: Research shows that more than one billion video ads are shared via social networking sites every day. This shows the audience’s psychology of liking and sharing the ads they find attractive. Today’s video ads are so brief and convenient that they can be watched using any device, be it a smartphone or a laptop. The more the videos are shared, the more are the chances of online promotion.

Remarkable Improvement of Sales: Nothing can be as effective as showing your product service demonstration via short and crisp video ads. This will lead to the demand for the product to the target buyers across the globe. Research shows how presenting video ads has increased the online and offline sale of most of the companies as these has helped the viewer to get the most accurate information related to the use of a product.

So, here are the multiple benefits of online video ads that would surely help you to beat all your tough competitors from all over the globe. So, go ahead with the idea of video ads and see the remarkable differences! Consult with the best digital marketing service provider and set your own goal for the upcoming promotions.