A Description of What is Creative Design in 2017

We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. Considered as the introductory means of a company, a website will show what the company has to offer in the market. A website should be a user friendly means of presenting a company to the digital world, but that it should also be a well made design that can create curiosity among viewers well enough for them to dwell in a company’s site and discover its offers. In today’s competitive digital world, a website must be able to literally attract viewers who will become potential customers, and this can be done by its seeming graphics, speedy service and usability, which give an impression of a highly professional and competent website. A website with lifeless list menus and full of static words are not anymore interesting, instead, a company should have a creatively designed website that can increase traffic and in the end give the company profits.

Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. It is thus fair to say that tech designers are considered our artists in today’s modern digital world.

It can also be noted that minimalism is the modern strategy in marketing. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.

The end goal in having a minimalist approach is to be able to communicate well with potential clients. Generally, when we say design, what comes into our minds is imagery. But in 2017, the dynamism is formed when static descriptions are mixed with video.

Long scrolling is another invention that followed the dynamism of video and of which more and more websites are being patterned. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. A 3D effect is also added to increase in parallax.

Talking of artistry, being subtle in expression is not yet a pace but rather giving way to illustration in popularity among the big and bold graphics and photography. The fact is that illustration is a language that is visual and that can present a brand’s qualities without an overbearing presentation, and thus several companies would choose this design more.