Benefits of Using Mobile App in Retail Stores
Businesses today are done using various developed technological machines and gadgets, thanks to the fast advancement in technology. Statistics have shown that more than 25% of the purchases made in various markets are done with the use of smartphones or tablets unlike the past years where it used to be done traditionally. The available statistics reveal that there is a growing appetite for shopping via smartphones and hence retail store owners should focus on feeding this appetite.
There are other reasons why retail shop owners should go for mobile apps. Here are some more benefits that can be provided by this app.
There are so many competitors today selling one or more of your brands and products and hence you should do well to compete well with them. Various owners of retails stores have built mobile stores and to win customers too, you should learn more about mobile app and build it for your retail store. This app serves all kinds of retailers and not just big-box retailers. With the billions of smartphone users and many of them who are enjoying the magic of technology to make purchases, you will likely win many of them to do business with you.
Mobile apps often serve to improve customer loyalty. When you have a mobile app, you will be able to create several new sales opportunities. You can easily send push notifications to your customers, giving the coupons or telling them about sales and new products. As long as you don’t overdo it and trouble them, they will appreciate the gesture of this company.
A mobile enables your customers to have a direct channel to your store. Customers will easily get more info about inventory directly using the mobile app. With a mobile app, you will be able to control the digital environment your customers are using to interact with your brand.
The use of a poorly optimized website on mobile devices can be so frustrating. The challenge is because of the hyperlinks hard to press, the screen that is too small for the large website and also very small menu bars. With a mobile app, you will be able to avoid all of the challenges. To make it more fun, you can also add elements of vibrations for different keys, responsive sounds and also music. This product can also be programmed such that your customers can enjoy using it within the store.
A merchandising app for your store can serve to organize your employees. With a mobile app purposely build for all your employees, your workers will organize themselves well and share a lot of things during their operation in the business. These workers can very well monitor inventory, send pictures of store displays and clock in and out of their shifts.